Q2 2024 Film & Television App Performance in the US: Trends from Sensor Tower

In the second quarter of 2024, the Film & Television category saw varied performance across top apps on the unified platform. Sensor Tower provides a detailed look into how these apps fared in terms of downloads, revenue, and weekly active users.

Disney+ maintained a steady revenue trend, peaking at $126K in the final week of June. Downloads fluctuated, with a high of 3.3K in the first week of April and a similar peak at the end of June. Weekly active users showed a slight decline from 276K to 242K over the quarter.

For HBO Max: Stream TV & Movies, revenue started strong at $61K but saw a significant drop by the third week of May. Downloads tapered off from 3.1K to just 412 in the same period. Weekly active users decreased, falling from 43K to around 13K by the end of June.

The newly released Max: Stream HBO, TV, & Movies experienced growth in revenue, reaching $82K in the last week of June. Downloads remained consistent, averaging around 25K towards the end of the quarter. Active users saw a substantial increase, from 1.9K in mid-May to over 70K in late June.

discovery+ showed a varied revenue pattern, with a peak at $36K in late April and settling at around $26K by June's end. Downloads peaked at 1.6K in the third week of April, while weekly active users exhibited a small uptick from 7.5K to 7.6K over the quarter.

Lastly, Amazon Prime Video saw its revenue grow to nearly $30K by the end of June. Downloads had a high of 3.8K in mid-April and ended the quarter with a strong 3.5K. Weekly active users showed a healthy increase from 64K to over 67K.

For more insights on app performance and trends, visit Sensor Tower, where detailed analytics and data provide a comprehensive view of the app marketplace.